Nike Social Community Project: Made to Play

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Nike wanted to showcase the inspiring and empowering stories from the people in their community - the next generation of coaches, employees and kids who are shaping, driving and defining their communities from the ground up.



My role within was to project manage and use qualitative methodology, in-field research to unlock and build a series of powerful Made to Play narratives within five key markets: London, Paris, Berlin, Barcelona and South Africa (Johannesburg and Capetown)

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Together the team and I produced a total of 28 videos featuring diverse muses around the world. We also delivered - An understanding of cultural trends, the key muses, their stories and what it all means to Nike, Documentary style short film series capturing the voices and inspirational stories of the coaches, employees and kids within Nike MTP community, and an Image asset bank.